Our brand philosophy is all about change and through this initiative we strengthen our commitment towards bringing about change whether it is in the domain of entertainment or the environment. During a special celebration event called Chalo Paltai (meaning ‘let’s change’) on 17 June 2012, Star Jalsha introduced a new logo and graphics package. Star Jalsha (Bengali: ), is India's leading Bengali General Entertainment channel by STAR TV and Fox International Channels networks.The channel, launched on Septemoffers an array of programs in different genres with its brand philosophy being 'Cholo Paltai' (Lets change).
This initiative is being amplified digitally on the channel’s Facebook page.Ĭommenting on this initiative, Sumanta Bose, Vice-President, Marketing, Star Jalsha, said, “In our own small way, we, at Star Jalsha, are happy to contribute towards our country’s and our planet’s preservation with the initiative Chalo Paltai.
Eventually the channel intends to host a fashion show-cum-exhibition, which will feature and highlight these inimitable creations. They used their tagline as 'Chalo Paltai' Lets change.They also used a song Chalo Paltai during the launch of the channel, Which was composed by Pritam. Star Jalsha will follow up on this activity by gifting these exclusive Chalo Paltai Items to key opinion makers comprising celebrities, top corporate executives and other renowned personalities from different sections of the society. STAR JALSHA Star Jalsha is a Bengali entertainment channel from Star TV.Launched on September 8,2008.